Steven Bryant recently had this to say about the ubiquitousness of Lost in PC Magazine:
"Opinion: "Lost" is the first truly pan-media experience, and that holds lessons for content producers everywhere.
ABC's "Lost" has done more than any other media before it to enable interaction around a brand on multiple platforms. It is the first truly pan-media experience, and that holds lessons for content producers everywhere.
"Lost" is everywhere. It's a television show that was born in a traditional analog world but came of age in a digital world where the very idea of "television" is giving way to the idea of ubiquitous, platform-agnostic video.
But the show's presence extends beyond just video. Viewers interact with the brand on multiple platforms. There are Web sites devoted to translating the whispers heard on the show. People track the literary works mentioned. ABC has even created fake Web sites for elements of the show, like for the band Driveshaft.
This is mind-boggling for someone who, like me, has yet to get over the surprise of seeing Tootie co-star on "Different Strokes."
Today, your involvement with a show never stops.
That's Why 'Lost' Is All About You."
Read the entire article here.